Idealist.org - Who’s Hiring? campaign
MY ROLE: Social Media Strategist, Content Creator
CAMPAIGN BACKGROUND
Idealist wanted to increase the visibility of job listings on their website and the number of completed applications to featured hiring organizations. To reach these goals, we launched a bi-monthly omnichannel marketing campaign to promote job listings across web, email, and social media channels (LinkedIn, Instagram, TikTok, and Facebook). Targeting both our established community and a new audience of job seekers, we experimented with different content strategies for different channels such as short-form videos for TikTok, Facebook, and Instagram, long-form text-only posts for LinkedIn, carousel posts for Instagram, and personalized emails.
