UCLA Health - Venice Art Walk campaign
UCLA Health - Venice Art Walk campaign
MY ROLE: Social Media Strategist, Creative Strategist, Video Editor
CAMPAIGN OBJECTIVE
For over 40 years, Venice Art Walk + Auction has brought together Los Angeles artists, gallerists, collectors, and volunteers to raise funds to provide health care through 17 UCLA Health community health center clinics. In 2022, the annual fundraising event featured both in-person and virtual art auctions, requiring a comprehensive multi-channel organic and social media strategy to drive event awareness and participation. Through a combination of boosted brand posts, Meta ads, Instagram collaborations with Santa Monica Place and artist Gajin Fujita, and paid digital ads with the Los Angeles Times, ARTNews, Artillery, Cultured, The Daily Breeze, and LA Weekly, the digital campaign was a success, raising almost half a million dollars and more than doubling traffic to the event website.
