Yellow Tail Product Launch

 Yellow Tail - Fresh Twist Product Launch

MY ROLE: Content Creator, Creative Strategist

BRAND CAMPAIGN CHALLENGE
I partnered with Yellow Tail to launch and promote their new wine line: Yellow Tail Fresh Twist. As the Most Loved Wine Brand 4 years in a row, Yellow Tail wanted to promote 3 flavors of their newest selection as the perfect choices for any social occasion. For his major product launch, Yellow Tail wanted to build hype and awareness with Millenial and Gen Z audiences, marketing product facts that the wines were only 90 calories per 5 oz serving, infused with natural flavors, featured a natural light fizz, and are perfect for any social gathering: brunch, late afternoon cocktails, and hanging out with friends by the pool, beach, or backyard.

CREATIVE SOLUTION
Focused on creating authentic and natural content with a social feel, I ideated, captured, filmed, edited and posted 3 Instagram Reels and 2 in-feed posts that showcased the products while aligning with my audience’s interests and personal brand. Using #FreshTwist, I created engaging content that featured upbeat, dynamic energy based on 3 storyboard concepts: a picnic at the park with friends, weekday date night, and a relaxing game night with friends.

ORGANIC RESULTS