Paid Social Campaigns

2022 Grad School Fair Season, Idealist.org

MY ROLE: Social Media Strategist, Creative Strategist

CAMPAIGN OBJECTIVE
Since 2004, Idealist has hosted graduate school fairs across the United States, connecting admissions representatives from public-interest graduate programs and prospective social-impact graduate students. To generate interest, awareness, and registration sign-ups for the 2022 season, Idealist launched an organic and paid social media campaign across Facebook and Instagram to market 6 in-person events in the following cities: Chicago, IL, San Francisco, CA, Los Angeles, CA, New York, NY, Boston, MA, and Washington, D.C. Prioritizing a content mix of boosted events, digital ads, and short-form videos, we were able to successful reach millions of our target audience: professionals, recent college grads, current members and alumni of service corps (such as Peace Corps and AmeriCorps), interns, and current undergraduates.

RESULTS (over 2 months)
6.6M+ ad impressions
2M+ people reached
54K unique link clicks to event sign-ups

2022 Venice Art Walk - UCLA Health, Venice Family Clinic

MY ROLE: Social Media Strategist, Creative Strategist, Video Editor

CAMPAIGN OBJECTIVE
For over 40 years, Venice Art Walk + Auction has brought together Los Angeles artists, gallerists, collectors, and volunteers to raise funds to provide health care through 17 UCLA Health community health center clinics. In 2022, the annual fundraising event featured both in-person and virtual art auctions, requiring a comprehensive multi-channel organic and social media strategy to drive event awareness and participation. Through a combination of boosted brand posts, Meta ads, Instagram collaborations with Santa Monica Place and artist Gajin Fujita, and paid digital ads with the Los Angeles Times, ARTNews, Artillery, Cultured, The Daily Breeze, and LA Weekly, the digital campaign was a success, raising almost half a million dollars and more than doubling traffic to the event website.

RESULTS (over 30 days)
$458K funds raised
2.1M+ impressions
78K+ engagements
150% increase in website landing page views

2021 Spanish COVID-19 Vaccination Campaign - UCLA Health, Venice Family Clinic

MY ROLE: Social Media Manager, Strategist

CAMPAIGN OBJECTIVE
In 2021, Venice Family Clinic (UCLA Health) partnered with Meals on Wheels West, Los Angeles County Department of Public Health, and the Public Health Institute to create a Spanish-language promotional video with the goal of increasing public awareness of the expanded availability of the COVID-19 vaccine. With the focus of the video featuring public health officials discussing the benefits of the vaccine, the social-first campaign saw impressive engagement across Facebook and Instagram with thousands of link clicks to vaccination sign-up appointments.

RESULTS
1.3M impressions
94K+ video views