Video Creator & Editor
Idealist.org
MY ROLE: Video Creator, Editor, Social Media Specialist
TECHINCAL SKILLS: Final Cut Pro, CapCut, TikTok, Canva; filmed in 1080p on iPhone 13 Pro Max
In addition to managing social media strategy, I also lead as one of the main brand in producing short-form video content (TikTok, Instagram Reels, Youtube Shorts, and Facebook Reels). I conceptualize, film, and edit original and sourced UGC content from our staff and brand community.
The Power of Us Fundraising Initiative - UCLA Health, Venice Family Clinic
MY ROLE: Producer, Director, Video Editor, Social Media Manager
TECHNICAL SKILLS: Final Cut Pro, Adobe Creative Suite, Canva; filmed in 1080p on iPhone 13 Pro Max
BRAND CHALLENGE
For this major fundraising initiative, Venice Family Clinic wanted to demonstrate the impact that a united community can have on advancing health equity. By engaging and reaching a wide pool of donors, volunteers, and dedicated staff, our goal was to demonstrate through storytelling how the combination of community action and the Clinic’s innovative services are providing solutions to six major challenges: achieving health equity, building mental health access, controlling pandemics and epidemics, defeating homelessness, ending hunger and fighting for our children.
CREATIVE SOLUTION
In light of a canceled in-person event in 2022 to launch the Power of Us initiative, I dedicated almost 200 hours over 5 weeks to brainstorm, storyboard, film, transcribe, audio edit, video edit, review, caption, and post 10 high-quality promotional videos (9 English, 1 Spanish). Each video focused on addressing one of the key areas of the fundraising initiative and featured Clinic patients, staff, volunteers, and donors.
Watch more of the Power of Us videos here.
Digital Campaign Videos, J&Z Strategies
MY ROLE: Production Assistant, Social Media Strategist
From 2019-2020, I assisted in shoot production logistics and provided social media strategy recommendations for political candidate advertisements across TV, social, and radio, earning hundreds of thousands of video views, impressions, and engagements.