Viral Content

Viral Content

Idealist.org, 2022 - Present

BRAND CHALLENGE
My primary goal in creating these organic posts—which ultimately went viral on Facebook and X (Twitter)—was to drive engagement and conversations around our follower’s personal and professional journeys in a fun, creative, and shareable way.

CREATIVE SOLUTION
The core strategy behind our campaign was to leverage the relatability of shared experiences. The stacked-list structure of the viral post, featuring prompts as headings such as "first job, current job, worst job, and dream job," was designed to be simple and easily shareable.

RESULTS:
17.4M+ people reached
98K+ shares
1.3K comments
5.7K new followers (attributed to this post)

Additional Viral Brand Examples (TikTok, Instagram Reels, Facebook Reels)

Viral Personal Examples